Snapple Rage
Have you seen the new ad campaign from Snapple? It goes like this:
“We found better stuff!”
The premise is that Snapple, which has always billed itself as using “The best stuff on earth” in its drinks, has improved its products because it has found a new “good stuff” ingredient to use. Know what it is? It’s sugar. Real sugar.
Snapple is getting on the real-sugar bandwagon (Pepsi and Coke have both put out real-sugar versions) and putting out some of its drinks with sugar instead of HFCS, now that more and more research has come out linking HFCS with health problems.
But to say they’re doing it because they “found better stuff”? Are we really meant to believe that the folks at Snapple really claiming that the reason they’ve been poisoning people with HFCS all this time is not because it’s just incredibly cheaper and more profitable, but because they were previously UNAWARE OF THE EXISTENCE OF SUGAR? Pardon my French, but what a bunch of assholes and hypocrites. Really.
I rarely drink Snapple products, and when I do I go for the diet stuff (joke’s on me– there’s apparently a lot of evidence that articificial sweeteners aren’t so great for us either). But after this ridiculously insulting campaign, I’m swearing off Snapple altogether.
Why? Because I’m made of the best stuff on earth.
